What is Local Search?
In general terms, local search happens when a person goes online and enters a search phrase that includes a geographic modifier. Some examples of local searches are “Winston Salem churches”, “Winston Salem gyms” or “hotels near Greensboro”.
Local searches are generally performed by individuals who have an interest in finding information online and then follow up with an offline purchase or inquiry. If you own a local business then it’s critical for your business to show up near the top of the search results for the local products and services you offer.
What is Local Search Marketing?
Local search marketing simply refers to the steps you take to ensure that your website or business shows up higher in the local search results. This generally involves search engine optimization for your website and creating and optimizing business listings on top online local business directories.
There are many local business directories from which to pick and many, many steps involved in effective local search marketing. If you are looking to grow your local business then local search marketing is what you need.
Local Search Marketing Guide
For the DIY folks out there we’ve developed a great guide that teaches you about the concept – in detail. Following is a little information from the guide:
Previously, local advertising was the simplest way to reach new consumers for companies providing goods and services in a local geographic area. The yellow pages, door hangers, newspapers coupons, promotions, and word-of-mouth all still play a role in generating phone calls and storefront traffic.
Nonetheless, over the last few years, individuals have steadily made the Internet their principal source of local company information. Getting your business listed near the top of local search engine results and in local internet directories should therefore be a vital part of any local marketing program, especially given that it can be extremely affordable when compared with conventional advertising.
This informative guide will describe the intricacies of this topic give you a summary of the advantages and disadvantages and explain how this approach to marketing can be integrated into your overall marketing and advertising plan. Read the Local Search Marketing Guide