What is Search Engine Optimization?
Search engine optimization or SEO is the science and art of increasing a websites visibility to the major search engines. The concept is simple, but the job takes an expert.
All search engines have their own set of algorithms and rules that they use to rank websites for specific keyword phrases. Those rules change all the time and eliminate the possibility of taking a “one size fits all” approach to search engine optimization.
Targeted Search Engine Optimization
Website traffic is about more than just numbers. Our SEO campaigns deliver targeted traffic to your website. The operative word being “targeted”. Done correctly search engine optimization will deliver website visitors who are searching for the services or products you offer.
It takes years to know how to do this. We’ve been successfully helping clients reach the top of the search results for years. Lots of companies claim that but we can prove our extraordinary SEO results.
Understanding Search Engine Optimization
Search Engine Optimization (SEO), is the process of enhancing web page content and code/markup to increase its organic search engine rankings. This involves reviewing a long list of items that can affect the websites current standings. Some of the items reviewed include, on-page and off-page optimization, page rank, keyword density, link building and many more. The goal of any SEO campaign is to get high organic rankings for specific keyword phrases that are associated with a particular niche or vertical.
Why Search Engine Optimization?
Each month people perform more than 14 Billion searches. Getting your website to the top of the rankings for keyword phrases that are important to your business should be a priority for any organization. Your success or failure often depends on this visibility. By ranking well you can generate more leads, sell more products and gain brand recognition. The opportunity for promoting your business or organization is extraordinary.
Components of an SEO Campaign
There are three main components an organic SEO campaign:
- On-page SEO: This work involves adjustments to actual web pages. This normally involves changes to the text on a page, the website layout and the code/markup used to create the website. A website that complies with W3C standards and that loads quickly in a browser is recommended. This makes it easier for search engine spiders to crawl and index a website. On-page SEO is the most widely discussed and understood aspect of an SEO program. However, on-page optimization only accounts for about 20% of how a website ranks.
- Off-page SEO: This is work done outside of a websites actual web pages. Off-page SEO involves increasing the number of inbound links to a website. However, the key is to make sure that the links come from high quality, relevant websites. Off-page SEO, the quantity and quality of inbound links, is said to account for at least 60% of a website ranking in Google.
- Keyword Research and Analysis: Keyword research and analysis is critical to the success of any SEO campaign. You have to select the right keyword phrases to drive targeted, relevant traffic to a website. By selecting the right keywords and optimizing for them you can bring customers to your website that are ready to make a purchase, complete a form or take whatever other action is deemed appropriate. The theme of the keywords and text on the website should be consistent so that website visitors and search engines are clear about the purpose and meaning of the website.
Winston Salem SEO
Search Engine Optimization is very time consuming and requires and expert to make sure things are done correctly. One important thing to keep in mind is that bad SEO can not only keep you from ranking well, it can also cause you to rank worse or get your site blacklisted. It’s vital to select a provider that plays by the rules and who has a proven and verifiable track record of successful SEO campaigns. Whether you need on-page SEO, keyword research and analysis, link building or local search marketing, we can handle the entire search engine marketing campaign.
Our SEO consultants can optimize your websites:
- Alt Tags
- Content Phrasing
- Directory Submission
- Human vs Bots
- Hyper Links
- Landing Pages
- Meta Data
- On & Off-Page
- Press Releases
- Sitemap Creation
- Social Analytics
- URL Framework
- W3C Validation
Winston Salem SEO Company
We currently offer Winston Salem SEO services to companies around the world, with our main office based in Winston Salem, North Carolina servicing the Triad and all surrounding counties including Forsyth, Davidson, Davie, Guilford, Rockingham, Stokes, Surry, Yadkin as well as the Greensboro and High Point areas. We have done online marketing and web development work for just about every industry you can think of, including Medical / Healthcare Web Design, Law Firm Web Design, Wellness Web Design, and many more.