Winston Salem Web Design: Looks Aren’t Everything
Most designers are great at making things look pretty. They often use fancy, cutting edge technology to add lots of glitz and glamor to a website which they hope will impress site visitors and keep them on a site longer. Seems like a great strategy, but looks aren’t everything.
Websites must be built so that search engines can easily find them, index them and rank them for targeted and relevant keyword phrases. Otherwise there’s no real need to build a website. The fact is all organizations that have a site need targeted, relevant traffic. Yes, all organizations need this. It doesn’t matter if you’re trying to sell a product or service, get new church members, spread a message or distribute information – you need site visitors to reach your goals.
As a result it’s critical that websites be designed to rank well in search engines, look good enough to get people to stay on your site and get them to take whatever action you deem necessary (fill out a form, buy something, etc.). Doing this requires someone that really understands search engine optimization and how to convert site visitors into customers, members, etc.
Winston Salem Web Design Tips
Following are a number of things that should be considered when designing and building a website:
Search Engine Optimization – Know what your goals are for your website and make sure that your site is designed to help you reach those goals. Be sure you know what keyword phrases are important to your organization and make sure that the website is optimized for those keyword phrases.
Technology – The technology used to build a website needs to work in all major web browsers, must load quickly and should not require a person to download an application in order for them to view your website properly. Seems like a basic concept, but there’s at least one local designer I know of whose website is built using Microsoft Silverlight – a 200MB application that’s not found on most computers. Who wants to have to do that?
Mobile Search – Depending on the type of organization you run, it may be critical for your site work well when viewed on a mobile phone or other such device. Any organization that relies on local customers (restaurants, retail shops, etc.) need to have a site that works well on mobile devices. Local search is becoming more and more prevalent as consumers switch to search enabled mobile phones. This trend is accelerating and estimates are that all cell phones will be search enabled by 2015.
Conversion – Websites need to convert site visitors into customers, prospects and/or members. How effectively you do this depends largely on the design of the site. Most websites should have a clearly defined “call to action” on them. The call to action might be a “form” to complete, a “contact us” button, a download button or any number of other things. Notice that our site has a button like that just below this article.
Analytics – Be sure to include analytics software when building your site. This will allow you to see exactly how people are finding your website and know what they’re doing while on your site. The information gleaned from your analytics data is invaluable. We recommend Google Analytics – which is a free service available through Google.
Portfolio – Check to see if the Winston Salem web design company has a portfolio of past work for you to review. Make sure that you do more than look at the design. Check to see if the sites rank well for their targeted keyword phrases. If not, then you’ll want to find out why before you decide to have them develop your Winston Salem Web Design.
If you need a Winston Salem web design company than please contact us. We’d be more than happy to demonstrate our skills at designing a website that drives targeted traffic to a website.
TriadAd.com is proudly based in Winston Salem, NC. We provide a wide range of digital services for local, regional, national and even international customers and clients. Given our location we frequently work with clients from the surrounding areas like Greensboro, High Point, Mount Airy, King, Charlotte and Statesville in counties like Forsyth, Stokes, Guilford, Davidson, Davie, Yadkin, Rockingham and Surry. We have worked extensively in fitness, health and wellness company marketing, attorney marketing, attorneys websites, Winston Salem SEO, Winston Salem churches and much more.